Scripts and Hooks: my real structures, not blog templates

The finding that rules everything

On my own numbers, a personal story beats a tutorial by about 6 to 1. "I did X, here's what happened" crushes "How to do X". Before using any script, reframe your topic as a lived story if you can.

The 3 blocks, never more

HOOK (2 s) then BODY (30-45 s, ONE idea) then CTA (one ask). Write like you talk. Read it out loud. One stumble = one scroll.

10 script structures (fill in the blanks)

1. 1

   The question that stings.

   "Tired of {painful task}?" then step 1, step 2, result on screen, CTA. My most reliable structure. The question filters the audience in half a second: the people it stings stay, the rest scroll, and that's exactly what you want.

   Example

   "Tired of losing your Sunday cutting one podcast into clips? Here's my 20-minute version. Step one: drop the YouTube link. Step two: pick the moments the AI flags. Step three: export all ten. Your Sunday is yours again — link in bio."

2. 2

   The dated confession.

   "I did {mistake} for {duration}." What it cost, the turning point, the new way, "don't do what I did." A real duration makes it credible: "for 2 years" beats "for ages". The confession earns trust a tutorial never gets.

   Example

   "I edited every video on my phone for a year. One clip took me an evening, so I published once a week and the algorithm forgot me. The day I switched to a desktop workflow I went to one clip per day. Don't do what I did."